Tell the Story

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While most Americans celebrated Independence Day today, I spent the day finishing Cole Knaflic’s book Storytelling with Data. I’m sure that spending my day like this today makes me the queen of all nerds. 

I’ve never been a numbers person, but I got involved with strategic planning several years ago at work and added data analysis to my professional growth plan, which has taken up residence there. Do you ever really get to a point of taking data analysis off of your growth plan? Maybe for some, but I’m sure it will always be an area of growth for me. Both professionally and personally, data analysis will always be one of my growth areas that will require focus and dedicated time spent learning how to better collect, analyze and share data in a narrative that invokes action. 

What drew me to Knaflic’s book was this video. In the video clip, she speaks to the need for creative and artistic data visuals that help you tell the story you’ve discovered in your data.

Leverage design to indicate to your audience how to use and interact with your visualizations.

As I read the book, the importance of pretty and functional visuals was not lost on me. I’ve seen some graphs and visuals that did nothing to help me understand the purpose for which they were intended; a lot of bars, lines and dots colorfully displayed but devoid of a conclusion that I should reach. 

If there’s a conclusion you want your audience to reach, state it in words.

By keeping it simple, highlighting what the audience needs to see and framing the data in a story that the audience can emotionally connect to, you help the audience understand the importance of what you’ve discovered in your data analysis. 

In conclusion, if you bother to take the time to collect and analyze your data don’t lose sight of the most important part – design visually appealing data communications that pinpoint a call to action for your audience. 

If you know any data visualization experts who might have time to mentor or coach me as I practice what I’ve learned, leave me a comment or send a private message via email. melsuzfer@icloud.com

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