I just participated in an awesome webinar presented by Ty Marbut and hosted by the eLearning Guild. What was most notable about this webinar, besides the interesting video production tips, was the connection he made between social learning and instructional video. Marbut highlights how we are best motivated to learn from those with whom we have respect. He explains how we observe and take in information about those around us and decide whether or not we will learn from them. We make judgements about someone’s effectiveness by observing their physical presence, the way they move, as well as their physical appearance. He notes an intriguing study which demonstrates that when students who had never taken a course by a particular professor were shown 5-10 seconds of muted video of the professor they evaluated him/her in the same way as those students who rated performance after taking a semester-long course. Wow!
Marbut uses these research findings to demonstrate how important physical presence is to video tutorials or training videos. He compares a few sample videos, some with video of the instructor and some with audio only, so participants can see how much better a video is when it contains shots of the instructor. He also points out how to take that a step further by NOT using scripts and teleprompters which can make the speaker look stiff and boring.
Remember, if you want to engage your learner they need to respect you. They need to see something in you that demonstrates how you are someone who is worthy of listening to and engaging with so that learning can happen. It’s worth the time it takes to get comfortable in front of the camera so get out there and practice and assess your performance so you can improve your delivery and engagement of learners.